Tuesday, April 25, 2017

The Caffeine Theory Of Cyber-evolution

If you remember your first cup of really good coffee, you may agree with the following hypothesis: the world of computers would be nothing had it not been for Pete's Coffee Shop in Berkeley.

Pete had coffee stores in Berkeley and Menlo Park in the early Seventies. The stores had counters where customers were offered free samples and could sit at their leisure to consume the brew. Each store was in a city with a major university. I found that mail ordering this coffee earned me many friends on Seattle's Capitol Hill.

Pete trained three buddies from USF in the art of roasting and brewing fine coffee beans. They named their Seattle operation after the first mate in Melville's "Moby Dick". One of their friends used a Norse goddess as the model for their logo.  He also designed their first store at Stewart and Pike Place. One outfit served Pomme territory, the other served The Empire -30-

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